10.00am The guests began to arrive … Special guests, members of the media, and school children signed in and were shown their places. And all Giant Jumpers were given light refreshments prior to the jump … they needed all the energy they can get! Is it a bird, is it a plane? No… it’s a Generating Company trapeze artist – just part of the overhead pre-launch entertainment. Back at eye-level, Helen Storey’s sumptuous designs were attracting great attention … You’ll be familiar with Helen’s name as a British fashion designer, but more recently she's been collaborating with scientists to create pieces that explore the boundaries between human experience and science. These were some of her latest works. And bring on the music … Simon Doherty, Michael Hindle and David Bass, the composers and producers of the Giant Jump theme music performed live to an appreciative audience.